Book dating service
The company's business model depends on the sharing of often sensitive personal information, and dating data may prove too valuable to ignore.Mike Herrick, the senior vice president of product and engineering at the ad-analytics firm Urban Airship, said the dating service will allow Facebook to know not just its users' current paramours, but who they're interested in, what they like and how active they are in seeking a match.Facebook has long fought with the fake profiles -- touting photos of beautiful women and hunky men -- that scammers use to spark relationships with users, snatch money and disappear.Some worry the dating service could only make that "catfishing" problem worse.Matches will be shown the other person's first name, age, current city and photo, though users will also have the option of sharing their work, education and other biographical information. Privacy watchdogs, advertising experts and industry rivals worry the service could expose users more acutely to the worst of the Web -- scams, malicious strangers and other problems Facebook already has its hands full with. Or will their thirst for engagement trump these other concerns?"Facebook already knows a lot about you that you tell it, and it collects a lot of information about you beyond that ... " The apps and sites of the billion online-dating industry -- which will now need to contend with Facebook as a rival -- gather personality and courtship data on their users for matching and marketing purposes.
Facebook -- under fire for viral misinformation, fake accounts and breaches of trust -- said this week it will soon offer a new dating service designed to help its users find love, giving the world's largest social network a uniquely intimate vantage point on its users' romantic desires and personal lives.But they draw a line between their business -- selling subscriptions or upgrades like Tinder's "Super Like" -- and Facebook's matchmaking service, which they say will morph to appease the social giant's advertiser clientele.